Its Story

I have worked closely with interior designers since 1994 through Savel, my to the trade textile company, and am in awe of their ability to orchestrate the countless details that go into creating a beautiful space.

However, there’s one part of the design process that has always struck me as needlessly cumbersome - photo management. I’ve watched so many designers scroll frantically through their iPhone photos, looking back for that one shot - the one piece they saw, in that one showroom, on that one day, that they thought would be perfect for that one project - that immediately got buried somewhere in their thousands of other images. I couldn’t help but think that there had to be a better way...

Now, there is To the Trade!

To the Trade is an app that makes designers’ lives easier by providing a simple way to take, tag, search for, and find their photos while they are on-the-go. To the Trade keeps the photos from each stage of a project easy to find and share - from inspiration to installation. 

A big thank you to the many designers to who helped me brainstorm, develop, tweak, and perfect To the Trade - and ultimately bring it to life.

Happy Tagging! 

-Andrea Elish